Rihanna, the famous singer, and entrepreneur, has announced her decision to step down as the CEO of Savage X Fenty, a popular lingerie brand. In a statement to Vogue Business, Rihanna expressed her gratitude for the impact her vision has had on the industry over the past five years. However, she assured fans that her involvement with the brand will continue as she takes on a new position as Executive Chair.
Rihanna Steps Down, as CEO of Savage X Fenty
Savage X Fenty, which made its debut as an online-only brand in 2018, has expanded its presence by opening brick-and-mortar stores across the country. The brand's annual fashion shows have become highly anticipated events, showcasing extravagant designs and performances. Rihanna discussed the team's continuous drive to challenge themselves and elevate the brand's offerings during an interview with Access Hollywood in November 2022. She emphasized the importance of growth and evolution, stating that each show aims to surpass previous achievements.
Rihanna acknowledged the collaborative effort behind Savage X Fenty's success, highlighting the contributions of various talented individuals. The team includes Paris, the choreographer who recently won an Emmy, the director, Alex, the set designer and willow. Rihanna expressed her appreciation for their talent and the overall creativity that shapes each fashion show.
Reflecting on the brand's journey, Rihanna shows her surprise at the acclaim it has received, including winning reputable awards such as an Emmy. She revealed that during the planning stages, achieving recognition on such a level was never the primary goal. Instead, the focus was on creating an exceptional show and providing an awesome experience for the audience.
Rihanna acknowleged of facing challenges while planning the shows, often disagreeing with certain aspects and pushing for improvements. As someone deeply involved in every aspect of the production, she expressed her desire to deliver a spectacular show each time. While she initially planned an ambitious schedule that included releasing albums, performing at the Super Bowl, and going on tour, Rihanna acknowledged that the arrival of her baby altered those plans. The baby's impending arrival became the top priority, requiring adjustments to her professional commitments.
Conclusion
Rihanna decision to step down as CEO of Savage X Fenty marks a new chapter for the brand. She will play a crucial role as Executive Chair, providing guidance and support. Hillary Super, the new CEO, is poised to lead the brand into further expansion beyond e-commerce. With Rihanna's ongoing involvement and Super's leadership, Savage X Fenty is poised for continued success, delivering innovative lingerie designs and connecting with consumers.
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